Ambitious targets needed to reduce road deaths – Genter

The government is considering setting a target of zero road deaths as part of its new road safety strategy.

Photo: VNP / Daniela Maoate-Cox

Associate Transport Minister Julie Anne Genter said she accepted such a target would be audacious, but said ambitious targets were needed to focus the resources of both central and local government to save lives on New Zealand‘s roads.

She said no other industry accepted hundreds of people dying each year as normal.

Ms Genter said countries like Canada, Sweden, and Norway all aimed for zero road deaths and had considerably lower fatality rates than New Zealand.

The new strategy will take until September next year to be fully developed and would be ready to be implemented in 2020.